Location details to help you plan your visit.


We welcome all visitors to our facilities.

find us

The Triumph Visitor Experience is at Triumph's main factory site which is located at Normandy Way, Hinckley, Leicestershire, LE10 3BZ, on the A47 between Leicester and Coventry.  The site is within easy reach from the M1, M6 and M69 motorways.

The Visitor Experience, Café and Store will be open from 1st Nov 2017


Once you've parked, see if your Triumph motorcycling hero has been featured on our 'Avenue of Legends', which is the path that leads to the Triumph Visitor Experience entrance.

Triumph Visitor Center


The Triumph Visitor Experience is free and everyone is welcome to this family-friendly experience. In addition, we have a Triumph merchandise store and café facilities. An optional Factory Tour is also available, and this is priced at £15 per person (age restrictions apply). 

Triumph Visitor Center

opening times

The Visitor Experience exhibition, the 1902 Café, Triumph Store (including triumph clothing)  are all free to access and open during the following times:

 Monday  Closed
 Tuesday  Closed
 Wednesday  10:00h - 16:30h
 Thursday  10:00h - 16:30h
 Friday   10:00h - 19:00h
 Saturday  10:00h - 16:30h
 Sunday  10:00h - 16:30h
Triumph Visitor Experience Factory Tour

Factory Tour

A guided Factory Tour is available and priced at £15 per person which must be booked in advance of your visit. This is a guided tour that will commence and finish at the Visitor Experience Store, and will take approximately 90 minutes. Children aged 10-16 must be accompanied by an adult, but unfortunately the tour is not suitable for children under 10 years of age due to the manufacturing and engineering environment.


Triumph Visitor Center


Each Factory Tour has a maximum group number of 15. If your group exceeds 15 in number, then please call us on +44 1455 251700 and we'll advise on how we can accommodate everyone as conveniently as possible.

Wi-Fi Logo


As you've taken the time to visit us, we're not going to rush you; which is why our café has free wi-fi for all guests to use.

Triumph Visitor Center


The Triumph Visitor Experience Store is the only place you can find this exclusive collection of clothing, merchandise and memorabilia.


The free Visitor Experience is located on both the ground floor and first floor, with both stair access and lift access for accessibility and convenience.


There's ample parking for bikes and cars at the Triumph Visitor Experience, including disabled bays close to the entrance.  


Ground floor male, female and disabled restrooms are available and free to use for visitors.